Ascend (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains what information we collect through the Ascend app, how we use it, and the choices you have regarding your data.

Ascend is a personal command center that helps you manage productivity, fitness, nutrition, and wellness in one place. This policy applies to all features of the Ascend app, including its web and progressive web app (PWA) versions.

By creating an account and using Ascend, you agree to the collection and use of your information as described in this policy. If you do not agree with this policy, please do not use the app.

Ascend collects the following types of information to provide and improve its features:

When you create an Ascend account, we collect:

• Your email address (used for login and account communication)
• Your password (stored as a securely hashed value, never in plain text)
• Your name (for display and personalization)
• Your account role (administrator or standard user)

We collect profile information to personalize your experience:

• Display name and profile picture
• Onboarding preferences and selected interests (used to customize your Dashboard and navigation)
• Theme, accent color, unit, and daily goal preferences

When you create goals, we store:

• Goal titles, descriptions, and categories
• Target values, current progress, and units of measurement
• Deadlines and milestone information

Ascend’s Notes feature can be used for both note-taking and journaling. When you create notes or journal entries, we store:

• Note or journal titles and content
• Folder organization, tags, and pinning status
• Color labels for organization

When you create tasks, we store:

• Task titles, descriptions, and priority levels
• Due dates and times
• Categories, time-of-day sections, and tags
• Completion status and repeat schedules

When you add events to your calendar, we store:

• Event titles and descriptions
• Dates, start and end times, and all-day flags
• Locations and color labels

When you track habits, we store:

• Habit names, icons, and colors
• Frequency settings (daily or weekly) and weekly targets
• Completion logs with dates

When you track finances, we store:

• Transaction types (income or expense)
• Amounts, categories, and descriptions
• Transaction dates and recurring transaction flags

Ascend can track health and fitness metrics, including:

• Recovery scores, strain levels, and health metric notes
• Sleep duration and quality
• Resting heart rate, heart rate variability (HRV), and respiratory rate
• Data source (Whoop, Apple Watch, Fitbit, or manual entry)
• Workout logs (exercises, sets, reps, weight, duration, calories burned)
• Body measurements (weight, body fat, chest, waist, arms, legs, shoulders)
• Nutrition entries (food names, meal types, calories, protein, carbs, fat, fiber, sugar)
• Water intake logs

This data is entered manually by you or synced from connected devices. Ascend does not automatically access data from your health devices without your explicit action.

Ascend offers AI-powered features through integration with large language models. When you use these features, we process:

• The prompts or requests you submit to the AI
• The AI-generated responses you receive

This data is processed through our platform provider’s integration and is not used to train AI models.

When you upload files (such as images or documents), we store:

• The file content and associated metadata
• Files are stored securely on our platform provider’s infrastructure

We collect limited device information for the connected devices feature:

• Device type and operating system
• Browser type and version (for compatibility)
• Data source preferences (e.g., health metric source: Whoop, Apple Watch, Fitbit, or manual)

Ascend uses local storage (not traditional cookies) to:

• Store your authentication session token
• Remember your preferences (theme, accent color, units, daily goals)
• Maintain your Dashboard customization and widget layout

We do not use cookies for advertising or third-party tracking. Local storage data is stored on your device and is cleared when you log out.

If analytics is enabled, we may collect:

• App usage events (e.g., feature interactions, button clicks)
• Aggregate, anonymized usage statistics

We do not collect sensitive personal data through analytics. Analytics data is used solely to improve the app’s features and user experience.

We use your information to:

• Provide and maintain the Ascend app and its features
• Personalize your experience (Dashboard layout, navigation, insights)
• Process your data (goals, tasks, habits, health metrics, etc.) and display progress
• Enable AI-powered features when you request them
• Secure your account and prevent unauthorized access
• Communicate with you about your account and important updates
• Improve our features and user experience through aggregate analytics, if enabled

We do not:

• Sell your personal data to third parties
• Use your data for advertising
• Share your data with third parties for their own marketing purposes

Data Encryption

• All data transmitted between your device and our servers is encrypted using TLS/HTTPS
• Data stored on our platform provider’s infrastructure is encrypted at rest
• Passwords are hashed using industry-standard algorithms and never stored in plain text

Authentication Security

• We use secure authentication through our platform provider
• Session tokens maintain your login and are invalidated on logout
• We support Google OAuth for secure single sign-on
• Row-Level Security (RLS) ensures each user can only access their own data — no user can view, edit, or delete another user’s records

Data Storage

• Your data is stored on our platform provider’s secure cloud infrastructure
• Files you upload are stored in isolated, access-controlled storage

• We retain your personal data for as long as your account is active
• When you delete your account, we delete your personal data from our systems within a reasonable period
• You can delete specific data at any time by removing individual items (goals, tasks, notes, etc.) within the app
• We may retain anonymized, aggregate data for analytics purposes after account deletion

Under the General Data Protection Regulation (GDPR) and the UK GDPR, you have the following rights regarding your personal data:

Right to Access Your Data

You can view all your data within the Ascend app. You can also request a copy of your personal data by contacting us.

Right to Delete Your Account

You can delete your account at any time. This will permanently delete all your personal data, including goals, tasks, notes, habits, health metrics, and all other associated data.

Right to Export Your Data

You can export certain data within the app (e.g., settings export in the Settings page). For a complete export of your personal data, contact us and we will provide it within 30 days.

Right to Correct Information

You can update your profile information, goals, tasks, notes, and other data at any time within the app. For corrections to account-level data (email, name), you can update them in your profile or contact us.

Right to Object or Restrict Processing

You have the right to object to or restrict the processing of your personal data. Contact us to exercise this right.

Right to Withdraw Consent

Where processing is based on your consent, you can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

How to Exercise Your Rights

To exercise any of these rights, contact us at ascend053@gmail.com. We will respond within 30 days.

Ascend relies on the following third-party services:

Base44 (Platform Provider)

Base44 provides the hosting infrastructure, database, authentication, and file storage for Ascend. Your data is processed and stored on Base44’s secure cloud infrastructure. Base44 complies with industry security standards.

Google (OAuth Provider)

If you choose to sign in with Google, Google processes your authentication. We receive your email address and basic profile information from Google. Google’s use of your data is governed by Google’s own Privacy Policy.

AI Language Model Providers

When you use Ascend’s AI features, your prompts are processed through our platform provider’s integration with large language model services. These providers process your prompts to generate responses but do not use your data to train their models.

We do not use any advertising networks, tracking pixels, or third-party analytics services beyond what is described above.

Ascend is not directed at children under the age of 13 (or 16 in the UK and EU). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Ascend’s data is stored on our platform provider’s cloud infrastructure, which may be located in countries other than your own. By using Ascend, you acknowledge that your data may be transferred to, stored in, and processed in countries with data protection laws that may differ from those in your jurisdiction. We take appropriate measures to ensure your data is protected in accordance with this policy regardless of where it is processed.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

We are committed to resolving any concerns about your privacy promptly and transparently.

We may update this Privacy Policy from time to time to reflect changes in our features, legal requirements, or operational practices. When we make significant changes, we will:

• Update the “Last updated” date at the top of this policy
• Notify you through the app or via email for material changes
• The updated policy will be effective immediately upon posting

We encourage you to review this policy periodically to stay informed about how we protect your data.